Guivenson PIERRE was born on September 27, 1979 in Belladère, Haiti, where he grew up and formed his first music group
Juicy Sound in 1995 with his childhood friends. Later, he will move to the Dominican Republic, where he will discover the nightlife and the musical universe.

Very quickly he launched into DJing, and set the dance floors on fire. He is particularly fond of Caribbean music, and reveals certain talents as a dancer. He mixes in nightclubs and hotels and improves his skills on the decks.
He arrived in France in 2004. In 2006,
Guiven began his career as a DJ mixing in trendy places in Paris such as Metropolis alongside Dj 5kro.
Joined by Emilie Reggae in 2009, he creates
Juicy Sound Music and travels around the capital performing regularly in the trendy places of rue Oberkampf and rue Saint Maur.
Juicy Sound Music is also playing in many barges and clubs in the capital. In 2013, DJ Gone joined the sound which will have the opportunity to perform abroad and organize parties in Germany.
Having a great experience in the world of Parisian reggae, Guiven decides to widen the movement by creating
Juicy’s Empire in order to promote as many artists as possible so that they can perform in large Parisian venues such as the
Nouveau Casino, Le Trabendo , the Yoyo (Palais de Tokyo) etc.
In 2010, he embarked on the organization of events and realized the first evening of a long series in various Parisian places until 2019. He will make large rooms like the New casino, redlight or a Reggae festival ( Paris sound system fest).
He will perform regularly in Paris and will even become the manager of a bar in the famous rue Oberkampf in Paris. He organizes events there and thus emerges a new clientele.
Through the network he has formed, evenings are born, by associating other Djs or singers, it is in this vision that he coordinates and organizes show-cases, in order to promote artists and bring their music to life. Thus, thanks to his interpersonal skills, he was able to attract and produce in his parties big names in dancehall reggae, such as
Queen Omega, Anthony B or even Jah Mason.
Guiven has since created the
Juicy’s Empire label in 2018 and is now dedicated to production. He released his first album entitled “
From Jamaica to Paris“, featuring many Jamaican and French artists, on
January 2, 2022.
Guiven is and remains a passionate, and still promises us plenty of musical projects to come…
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